In pursuit of looking good: Thai women office workers and everyday consumption practices at work (2024)

Related Papers

Working in a Neon Cage: Bodily Labor of Cosmetics Saleswomen in Taiwan

2003 •

Pei-Chia Lan

View PDF

Humaniora Vol 34, No. 2

Theorizing Beauty Regimes: Indonesian Women Performing their Gender Ideology and Resistance through Makeup

2022 •

Jurnal Humaniora

This article is about how Indonesian women talk about their beauty practices. They are aware how their beauty routines are often seen as banal and shallow but simultaneously essential to their gendered beings. However, this article argues that women are able to subvert the deprecating narratives of their beauty regimes into empowering ones while maintaining the same practices. Through their practices, they seem to conform to the beauty requirement in society. However, through their discourse, they present their beauty regimes with perspectives that put their free will and agency at the centre of their beauty regimes. The research used a sample of twenty-two Indonesian women aged from the mid-twenties to mid-sixties, to ask about beauty routines. Their answers are analyzed by using feminist discourse analysis to seek possibilities of subversion and empowerment. Another theoretical approach used in this research is the politics of everyday lives. The problematization of everyday practices allows for the deconstruction of ideology that perpetuates gendered norms of beauty. This research is significant because it provides a blueprint for further research on gender politics in the 21 st century that focuses on everyday practices.

View PDF

International Quarterly for Asian Studies

Sunday Cinderellas: Dress and the Self-Transformation of Filipina Domestic Workers in Singapore, 1990s-2017

2022 •

Mina Roces

Singaporean female employers subject their Filipina domestic workers to strict rules governing their dress and behaviour, in the name of de-sexualising them and maintaining their status as invisible servants at the employers' beck and call. This paper suggests that the fashionable attire that Filipina domestic workers don for their day off is also a symbol of rebellion and a rejection of their employers' desires to render them plain and unattractive. In this sense, fashion is more than just a coping strategy: it is a way of expressing a sexual self, a beautiful and feminine self that is not allowed to be exhibited during workdays. Although these fashion makeovers only last less than 24 hours, in their leisure time Filipina domestic workers transgress the weekday restrictions of their employers while marking their own personal self-transformation as ultra-modern, independent women with consumer power and cosmopolitan tastes.

View PDF

Manufacturing Beauty, Grooming Selves: The Creation of Femininities in the Global Economy – An Introduction

Claudia Liebelt

Recent decades have seen the rise of a global beauty industry, with profound effects on people's body images, ideals of beauty and beauty practices worldwide. In this special issue, we bring together original ethnographic contributions in order to explore an emerging field in social anthropology, showing how bodily grooming and beautification are linked to the creation of gendered bodies and moral selves in the global economy. Following the focus on the relationship between physical beauty and femininity in the scholarly literature, as well as the pattern of responses to our editorial call for papers for this issue, we will address the role of beauty and self-making in relation to the creation of gendered, especially female, subjectivities. While contemporary beauty regimes affect all genders, this introduction will argue that they do so in different ways.

View PDF

What Happens When Asian Chic Becomes Chic in Asia? Ann Marie Leshkowich and Carla Jones. Fashion Theory 7 (3/4): 281-300, 2003.

Ann Marie Leshkowich, carla jones

View PDF

Asian Studies Review

The Duty to Transform: Properly Refining the Body and (Re)defining Oneself in Thailand

2021 •

Dredge Byung'chu Kang

Current analyses of Asian cosmetic surgery and other beautification practices assess their use for economic gain (e.g., increasing chances of gaining employment when photos are required with applications) or improving one's luck (e.g., removing features that are likely to make one's life more difficult). However, my research in Thailand details broader concerns about being riap-roi (neat, orderly, completed and properly groomed). That is, rather than being merely "cosmetic", these transformations address broad moral concerns about face, expressing appropriate social status, and the management of social interactions. Additionally, these body practices are also increasingly keyed to Korean and Japanese beauty ideals. The desire to look "white Asian" seeks to mould the self and the Thai nation in the context of a newly regionalised and racialised developed East Asia.

View PDF

Man Made Beautiful: The Social Role of Grooming and Body Work in Performing Middle-aged Corporate Masculinity in South Korea

Joanna Elfving-Hwang

View PDF

China's Beauty Proletariat: The Body Politics of Hegemony in a Walmart Cosmetics Department

Eileen Otis

In her best-selling book, Beautiful Faces Grow Rice (Meili liandan zhang dami), author Lu Junqing articulated an emergent aesthetic and economic logic: women's pursuit of beauty is the most certain means of achieving career success. In an industry that is rapidly growing, millions of women flock to retail beauty counters where they consult with cosmetics sales agents about how to best enhance their appearance so as to ensure their place in the labor market. This research examines the workers of China's beauty economy through a case study of rural migrant cosmetics sales representatives in an outlet of a major global retailer. The author asks, how are the new “body rules” generated by the beauty economy used to organize and discipline labor in the workplace? Body rules are norms for the public presentation of different types of bodies. Retail cosmetics employers recruit bodies to become models for customer emulation, vehicles of display, and vessels of communication. Employers seek to alter and control this physical capacity. The author argues that as retail employers offer women workers opportunities to master new body rules for femininity, these women are less apt to question the low-wage and insecure conditions under which they labor.

View PDF

South East Asia Research

Air crafting: Corporate mandate and Thai female flight attendants negotiation of body politics

2016 •

Arratee Ayuttacorn

This paper explores body politics of Thai female flight attendants starting with the ways in which corporate mandate, training, and management seek to shape a standardized model of Thai female beauty. Workers are expected to comply with these mandates and some go to great lengths to comply. On the other hand, there are bodily practices which are outside the realm of these mandates which flight attendants engage in, as they are not entirely complicit with management’s directives. Ultimately, body politics of Thai female flight attendants is at the nexus of corporate image, national ideology, and notions of gendered labour.

View PDF

Media Valorization of Feminine Beauty in Thai Public Discourse

Jaray Singhakowinta

View PDF
In pursuit of looking good: Thai women office workers and everyday consumption practices at work (2024)


Top Articles
Latest Posts
Article information

Author: Rueben Jacobs

Last Updated:

Views: 6175

Rating: 4.7 / 5 (57 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Rueben Jacobs

Birthday: 1999-03-14

Address: 951 Caterina Walk, Schambergerside, CA 67667-0896

Phone: +6881806848632

Job: Internal Education Planner

Hobby: Candle making, Cabaret, Poi, Gambling, Rock climbing, Wood carving, Computer programming

Introduction: My name is Rueben Jacobs, I am a cooperative, beautiful, kind, comfortable, glamorous, open, magnificent person who loves writing and wants to share my knowledge and understanding with you.