The Sprinkler Nerd Show: #169 - Understanding Google's Algorithm and SEO Optimization with Spencer Haws (2024)

May 15, 2024

In this episode, Andy Humphrey plays a recorded live event withSpencer Haws from the Seller's Summit conference, the importance ofwebsite ranking, and managing multiple businesses. Spencer delvesinto Google's algorithm changes, AI's role in search, anddiversifying platform presence. He discusses the significance ofinternal link structure, creating a fast-loading website, andstandardizing publishing processes. He also explores contentstrategies, optimizing content, and tactics to boostrevenue.

CHAPTERS:

KEY POINTS:

• Spencer Haas shared his experience of scaling website trafficby publishing a significant amount of content, revealing that heincreased his output to over 1000 articles in a year which led to atraffic boost from 100-200k views a month to 700-800k.
• He emphasized the importance of updating old content andoptimizing new content with a focus on internal linking and keywordtargeting to improve SEO and Google rankings.
• Spencer's approach to content resulted in substantial revenuegrowth, where display ad revenue alone began to cover the entirecontent budget, turning other income streams like product sales andaffiliate marketing into pure profit.

TRANSCRIPT

Andy Humphrey: Hey, my friends. Welcome back to the SprinkLeonard Show. I'm your host, Andy Humphrey. This is episode 169coming to you from the 10th floor of the Westin Hotel in FortLauderdale FL FLL. I'm not really sure what the second l standsfor, with the airport code, FL4 Lawter Layle, Anyway, it makes meevery time I I see the airport code code FL, it makes me wonderwhat it is or why.

Andy Humphrey: I should just Google it. What's the second l?Okay. I am recording this episode here at the hotel because I'm ata conference called Seller's Summit think I've actually recorded 1or 2 other episodes here at the conference because I come everyyear. It's super fun.

Andy Humphrey: And if you are looking to, start your own, let'ssay, blog or physical product, or other kind of digital commercestyle business, then, you might wanna check it out. Come down nextyear. Seller's summit. Dotcom Andy, learn. It's a fantasticconference for learning, meeting other new and successful digitalmarketers, which are often hard hard to, hard to come by.

Andy Humphrey: And it's pretty fun to get a room full of otherother nerds, not just sprinkler nerds, but but nerds in other,categories, other product categories, other content categories, andit's fun to get together and see what happens when all of thebrains start firing at once. So I'm here this week. I I had theopportunity earlier in the week. I flew to Atlanta, Georgia onMonday to visit with the site 1 ecommerce team a super great team.And, if any of you guys that I met this week are listening to this,I really think, you know, that, you will be successful deliveringthe future to the market.

Andy Humphrey: And I really do think that is the role of thesite 1 e commerce team on the street level, the CX specialists isto deliver the future, to customers as it relates to commerce, howto order efficiently, etcetera. So congrats, say, one for buildinga fantastic team, and thank you for having me come speak at theevent. It was really good. Andy I can't wait to see what what, whatcomes what happens this year from the team. And then, right afterthat flew down here to Fort Lauderdale, for the conference.

Andy Humphrey: And then just, just today, actually, met up withmy, friend, more more new friend, but, we've known each other.Justin Richards. He's AKA, the sprinkler dude, So we had the nerdand the dude Andy, had a great, great lunch at this, like,apparently a famous Wings Plus, Restaurant Andy Coral Springs, andjust talked about some technology tips tool tricks, just fun stuff.And Justin's got a lot of great energy. Keep it up, Justin.

Andy Humphrey: Great to to spend some time with you in personAndy look forward to to learning more together in the future, maybecollaborating on some things. And, we'll see where it goes. What Iwanted to share with you on this episode is a short well, it's notshort. It's probably 45 minutes of something that I recorded. Hereat the conference, a speaker, his name is Spencer Hass, and hehe'll he'll tell his story but he is the owner of nichepursuits.com.

Andy Humphrey: So if you would like to learn about how to startyour own blog, your own content site, your own website. That's,that's what he does. He's a fantastic resource. He has a softwaretool called Link Whisper, among others that you can take a look at.And he spoke today about how to rank your website number 1 inGoogle, and he ran multiple experiments over the years producingalmost a 1000 blog posts in a single year.

Andy Humphrey: And one of my takeaways is that he is not he diddo an AI experiment which you can find on YouTube if you'reinterested just Google, Spencer Haas or a niche pursuits Andyyou'll probably find the experiment that he ran doing, buildingbuilding traffic and content using AI. But, it wasn't he didn'treally recommend AI. He told his story about actually using realhuman, man or woman power. To write articles and his exactstrategy. It's like 8 steps to building a content website thatranks on Google.

Andy Humphrey: And I thought this was relevant because websitescross all product categories. It doesn't really matter if you are alandscaper, if you are an irrigator, if you sell tennis gearonline, if you are a doctor, if you are a lawyer, if you are anaccountant, it it doesn't matter. Everybody needs a website.Everybody needs Everybody needs to rank. And so I thought that thiswould be very applicable for landscape and irrigation people, notjust the contractors, but everyone in the industry, if if you wannaimprove your website and you wanna learn a little bit more aboutSEO, that's what this episode is is all about today.

Andy Humphrey: And so I recorded it just on my little DJIwireless mic, recorder. It's actually a lavalier mic. But it itworked decently well. And then I actually use some AI tools toclean it up a little bit and make it sound better for everybody.Andy I think that it does sound good.

Andy Humphrey: It does not sound great, but it doesn't sound badeither. So I hope you enjoy this episode hearing from Spencer Haasabout how he ranks number 1 in Google. I think my biggest takeawayis he does spend $200 to $250 per, let's just say, per episode, perarticle that he is writing Andy for the, experiment or the businessthat that he used in the experiment, he now makes anywhere from$25,000 to $35,000 per month in revenue generation coming from, youknow, various traffic sources and affiliates and things. And so hespent 6 figures Okay? So 100 that over a $100,000, he spentwriting, having the team write all of these articles.

Andy Humphrey: So I think I'll end it here because I know hishis talk is 45 minutes, and we're already moving up here to 7 or 8minutes. So thank you so much for listening. If you have a moment,please share this episode with a friend, and this episode might beworth sharing if you have friends in other industries because theycan learn a little bit more about SEO and how to rank number 1 onGoogle. So with that, we'll roll the intro and get right into theepisode. If you are an irrigation professional, old or new, whodesigns, installs, or maintains high end residential commercial ormunicipal properties, and you wanna use technology to improve yourbusiness to get a leg up on your competition even if you're an oldschool irrigator from the days of hydraulic systems, this show isfor you.

Spencer Haws: Alright. Thank you, everybody, for, letting me bethe final speaker, I guess, of the day for, solar summit. I'm I'mreally excited to be here. Like Tony said, this is actually mythird, maybe 4th time, to be here at summer summit, so reallyexcited to be back. So by rings of hands, how many people out therelove this Google?

Spencer Haws: By the new Andy? How many people hate Google? Ihave almost as Andy hands. She'll notice that I've raised my handboth times. Because it's very much a law paid relationship withGoogle.

Spencer Haws: But today, I'm gonna be talking about a system forcreating content at scales ranked number 1 in Google search. Now,just if I were if this presentation were to be a YouTube video.This is the thumbnail. I've been used. So you should be veryexcited to watch this because it's gonna be very good, veryentertaining, just very exciting.

Spencer Haws: I'm gonna share some of the results that I add toincrease the traffic to my website from Google by fighting theirmedia finder soon. But just to give you a little bit of backgroundabout who I am. Who's called, I am the founder, owner of Mitchpursuits.com. It's log. I started back in 2011 because I had justput my show from building niche websites.

Spencer Haws: I had built previous to 2011 dozens dozens dozensof small niche websites that targeted very specific keywords thatranked in Google Andy I was able to make enough money from thoseniche websites that I was able to, with my job, I was making moremoney than, I was making Wells Fargo Bank the time of thebackground nowadays. And so ever since 2011, and I honetheintroduces.com, we're gonna blog about digital marketing,building into websites, affiliate marketing, Now probably YouTubechannel, a podcast that have been running for, 10 years created a afew software products as well. Along the way, but I've always hadsort of this, SEO focused content at that way forward. So I've beenvery involved in this world for a long time. So, I wanna take youguys back just a couple of years in my business, Andy maybe you canemphasize with me where I was.

Spencer Haws: I had a lot going on in my business. So I got ablog that I had started called omniard.com as a niche website thatI had started as a public case study. I had documented the entireprocess for my blog readers, for my audience. And so I was veryinvolved in building that site Andy growing it Andy sharing theresults of that case study. Andy as well, I owned I had actuallyacquired a summit with a partner, called mom.dotcom.

Spencer Haws: So believe it or not, 2 dads owned a mom blog, andwe Andy that for a number of years. So I was very involved in that,operation as well. Andy that since 2012, I'm on a blog calledrunnersold.com. I am a runner. I've done several verathons Andy, soI was involved in in that running that website, as well.

Spencer Haws: And then, as I mentioned, I've started the numberof software products. So I had a software product call table labsthat I had created the idea that I picked programmers such as toown the sales and marketing for table labs. Andy, of course, whynot start a second software product? So Link Whisver is anothersoftware product that I started a few years ago, was growingrapidly, and that was requiring a lot more and more of my time aswell as sales were growing to that business. And then, of course,I've been running the niche pursuits podcast for over a decadenow.

Spencer Haws: I was doing all the interviews, the weeklyepisodes, and that required a lot of my time. As well. And so maybeas you think about some of this, maybe you guys have several thingsgoing on in your business as well and lots of different accounts.But, oh, yes. Also, I am a Ameriabot runner, so I'm gonna make freetime, which I had tons of.

Spencer Haws: I was training for a mirror on running lots ofmiles This is the main reason. The finish line at the Bostonmarathon last year, in April, of 2023. And, What you may notice inthis picture is that I put on a few pounds since this picture. Istopped throwing after this marathon. I have lots of injuries.

Spencer Haws: That's a law story, but I'm in a recovery mode forthe last 12 months. So, oh, yes, I also have a fan out, married,about the 4 kids, 2 of which are moving away to college inSeptember, studying to you. And so, you know, that requires lots ofmy time. And so one night I was laying all of this out to my wife.I was explaining, I have this business and this business and thisbusiness.

Spencer Haws: I feel like I just don't have any time to focus onany single one of these businesses. Peggy, I'm all over the placeon scatter. How can I figure out how to focus deepwater my businessto truly scale what's important in my business? And I as I waslaying there Andy visiting my wife, and sort of laid out on my 12months and I asked her this question, I laid there Andy I wasthinking, you know, waiting for her response, as I'd listen, all Ihear is a quiet store. I took my one to sleep explaining all of mybusiness problems.

Spencer Haws: So my goal here today is to hopefully not put youto sleep. But to keep you awake, actually hopefully energized aboutyour own business Andy maybe there's gonna be a few things herethat I share that you can apply to your business to hopefully scaleand grow your business. Okay. So I thought about how can I be partof my business? Again, this has gone back a couple of years, buthere's what I did as I had sort of this crisis moment.

Spencer Haws: Well, I sold Andy yarn.com, the mom blog that Ihave. Well, we sold that Table Labs, the software company that I'vehad, I sold that as well. Runner's goal, the blog that I'veforever, I decided to outsource all the content and essentially letit sit. It wasn't integral to my business, so it became a hands offapproach. Link whisper.com, I had a growth marketer in 2022, andhe's been able to take a lot off of my plate to help grow thatbusiness.

Spencer Haws: The niche pursuits podcast I hired a podcast post.Now originally, hey. I've been the voice of this podcast for 10years. People are gonna stop listening to the podcast, certainly,if I stop, you know, hosting every episode. Well, the reality is isthat the person I hired is better than an AM Andy people enjoyedthe podcast even more.

Spencer Haws: And so it was it was a good move, to remove mypodcasts. Andy so finally, this left me with niche pursuits.com,the original blog that I had started when I quit my job in 2011. Ifinally felt like, hey, I've got some time where I could focus onthis and try to scale it. So I tell you this whole story to get tothe point of where I finally made this radical decision, made allthese changes in my business, Andy I created this system to scalemy content on enter pursuits.com Andy hopefully get all this sweettraffic from Google. And so, I'll take you over a period of about12 months where I implemented a lot of these changes, and it's nowbeen about 2 years So you can see a lot of results.

Spencer Haws: So I don't know if you're gonna read this, trafficgraph, but this is basically the history going back all the way to2012 or 2013 here, on this chart, but you can see that my trafficsand intro suits sort of fluctuated between about a 100,000 to200,000 page views a month. Right? That's just kind of where itlived over the years. Going up and down. And I wanted to grow itmuch faster.

Spencer Haws: I wanted to achieve much bigger heights. And sowhen I did start implementing some of these changes, you can seethat in about mid 2022, here, you can start to see the trafficgrow, quite rapidly. And as a heads up, the metrics on this graphare actually weekly. So I took my, traffic from about 100 to200,000 a month to about 200,000 visitors a week. And so overall,my traffic increased before I was getting about 150 to 200,000 pageviews a month.

Spencer Haws: Now my site is getting 700 to 800,000 page views amonth. I did get an emailing of the page view a month mark. In 1month, I had a ton of traffic coming from Google to scrap it 1month, but, typically, it's looking sort of this this bandwidth,here. And if you okay. Before I jump into the tactics, which Ipromise I'm gonna get you, I have 7 steps of how you can implementthese strategies, the sentiment, I thought it would be important toadd sort of this quick note, this side note about Google.

Spencer Haws: At the beginning, I had to reach her Andy thislove hate relationship. Google, is like any platform withalgorithms is always making changes. So how many of you out thereheard of the Google helpful content updated? Okay. A good number ofthem.

Spencer Haws: Right? This is a big update that came out inSeptember of 2023. It hit a lot of independent bloggers reallyhard. A lot of people lost significant portions of their traffic,and it was suddenly devastating to a lot of these bloggers. My sitewasn't hit, fortunately with that, but it is a big risk.

Spencer Haws: There are these updates that come out. In March,there was the Google March for update that again was another bigupdate that a lot of sort of independent smaller bloggers solartraffic decline. And there is new, technology. Right? We've got AIor Google is very much embracing AI.

Spencer Haws: And so they got what's called a search generativeexperience. If you do a search on Google, you've probably seen thatAI summarizes the answers at the top. Google is now calling it, AIoverviews. They announced this on Andy, It's now called AIoverviews, and it's rolling out to everyone within the UnitedStates, I guess, right now, this week, Andy so more for people whoare going to start seeing these AI interviews, overuse. And so wedon't have a full impact of that.

Spencer Haws: Will that start sending less traffic to yourwebsite? Because now people can just get the answer with this AI,overview. I think that's a likely conclusion but, we don't doubthow many searches this will impact. Alright. So I say all of thisto sort of make you well where of the platform risk, with anyplatform like Amazon, like Instagram, like TikTok, like YouTube,including Google, there is platform risks.

Spencer Haws: So I wouldn't put all of your eggs in lawn basket,Google is one sort of error when you're quiver if you try to gettraffic to your website. But if you are not, implementing any sortof SEO in your business, I definitely would recommend it. And ifyou wanna go down that path, this is the presentation for you. 7Okay. So here's what I did to sort of 5x my traffic in a period ofabout the pipelines.

Spencer Haws: So my first step was to clean up all the content.Now, even if you can't read this, this is essentially a screenshotof Google Analytics. Google Analytics provides a ton of informationthat you could jump into. You can look at all of your old blogposts Andy you can see how much traffic those are giving, whetherit it might be category pages, pages, or it might be individualblog posts. And, in my case, I had lots of articles that had beenbeen written years and years ago that was essentially getting notraffic.

Spencer Haws: Andy so I started to clean all of this up. I wouldthere there's a few keys that you wanna look at to decide, do Iwanna remove this? Do I wanna update this, or do I wanna redirectit to a different blog post? If it has any links from externalwebsites pointing to it, you probably want to keep it or redirectit. If it doesn't have any links, pointing to it, and it's notgetting any traffic in my example, I looked for articles that weregetting less than about 10 visitors a month.

Spencer Haws: It had no links getting less than 10 visitors amonth. I'm probably just deleting power. Just removing it from mywebsite and moving on. Unless it was sentimental to me where I feltlike I could really update this content and make it way better. Butthat is important for step 1 is to clean up your old content.

Spencer Haws: Now look at all the website clients over ten yearsold, maybe move to a website that's a few years old. Along the way,you might have broken links as well. This is just a screenshot froma linguist Bert, which is my tool. You can use any tool to find,broken links to your website. You find those links that are givingfour or four pages, and you can remove those or fix those veryquickly.

Spencer Haws: Either with Lakeless work or just manually dothat, you wanna do that to show that, hey. Who will have an activewebsite? I'm not sending people, to broken pages. So it's reallyimportant that you take this first step to go ahead and clean upyour blog, clean up that all the content, that is on your website.Okay.

Spencer Haws: Step 2 is that restructure your sites that you canoptimize it for maximal success. Okay. So I over the years, Icreated, like, 2 dozen different categories on my website. And whenI looked at that, I realized there was a lot of categories thatweren't relevant anymore. And so, I went through Andy I actuallydeleted a lot of categories and changed the categories theindividual blog posts were in.

Spencer Haws: So I paired it down to about 10 or so categoriesthat are now on my website. This just, again, it makes it a loteasier for Google to crawl on your website and kind of see whatreally is important And so, to have a more minimalist structure, isis a good idea. So if you have lots of pots or categories, on yourwebsite, look at how them might be able to reduce that number. Andthen again, I use the link whisper to look at the internal linkstructure of my website. This tells me which pages are orphanedpages.

Spencer Haws: Don't have any internal links pointing to them.Which these, you know, have only 1 or 2 internal links Andy maybebe more, because, again, that is what Google is looking at thatsort of the backbone of your own website is the internal links, thestructure, of hyperlinks pointing to individual blog posts. Andy,again, there's lots of tools that you can use, but you need to belooking at the internal links and figuring out, okay, if I don'thave any internal links pointing to this article, But Will is gonnahave a hard time of finding this. I should probably build aninternal land. To that page, the the Google will crawl it moreoften Andy might even rank it higher within search agents.

Spencer Haws: This is one of the few types of links that youhave a 100% control over is these internal links And, with LinkWhisper here, you can get a full report of how many inboundinternal links each of your articles has, and you can then go aheadand build those links. You can, add those individual links. Linkrowscore will go out. It'll crawl your entire butt side. It will findthe related links for you and actually build those up for you aswell.

Spencer Haws: There's other tools that do this, or you can do itmanually, but the important part here is just to make sure you havethis good internally structure of your website, and that's gonnareally help you print out your site, overall. Now the other thingthat I did because I had 100 Andy 100 of posts is I figured outwhere my content gaps were. So if you've written a couple ofarticles on one particular subject, you know, here I have sort of adrop shipping pillar Right? I've written a few articles about dropshipping, but to really become a topical authority, I realized,hey, I need to be writing other articles, more general topics,maybe. What is drop shipping?

Spencer Haws: How to start a drop shipping business? AliExpressdrop shipping? If I could show Google that I'm an expert in, adozen different up these these keywords to have the total topicalcluster together, that's gonna help each individual article rankbetter. And so, for me, it was a pretty manual process to basicallyjust go through and and kind of use some keyword tools and thinkthrough Alright. What keywords am I missing?

Spencer Haws: How can I show that, I am on top of an authorityin this subject and to build out more content, for that particulartopic? Okay. Step 3 is that, you want to create a professionallooking website. Now as simple as this sounds it really isextremely important. 1, you wanna make it look professional, but 2,you wanna make it extremely fast.

Spencer Haws: You want it to load quickly for visitors so theydon't leave your websites, upgrade to ports code. And I will simplysay that you should make it extremely mobile friendly, more andmore traffic are using mobile devices. So if you do get a websiteredesign or if the only place that you're looking at your websiteis on your laptop, you should probably pull up your mobile phoneand see how it actually looks and interacts because most likely,most people are using, their phones to actually navigate yourwebsite. So if you do meet our redesigned agent, extremely, mobilefriendly. Okay.

Spencer Haws: Step 4, and this is a big one. Standardized yourpublishing processes. So, this is just a screenshot from my SOP Idon't expect you to be able to read everything on here. But if yougo to introduceus.com/contents0p, You can get this for free. Thereis no email required.

Spencer Haws: This is just you go to an immediate download ifyou go to this link. I don't need your email address or anythinglike that. But this will get you my spreadsheet. This will get youthis will show my Trello board. This will get you it's it's a fullpdf of my entire process.

Spencer Haws: Basically that I'm used. But I have a lot ofdetails, because I hired a lot of writers and editors, and you needto write out specific instructions for those writers for tone ofvoice, what type of content to include? Who's the target audience?A lot of these things that you need to initially tell your writers,your editors, what they need to be doing because otherwise they'regonna just kind of write whatever they feel like. And it might notbe optimized for Google properly.

Spencer Haws: So you need to have very specific, processes inplace. So the way that I do it is I basically I have a spreadsheet.I hired, you know, over a dozen riders, this I'll, share here in asecond because they did lose a lot of content. They have aspreadsheet that they go over to. I put all the keywords that Iwant them targeting, and then they go and they self assign theywrite their name down down next to the keyword that they want towrite about.

Spencer Haws: They start writing that article based on mystandard operating procedures, and then they follow this trelloboard process where they basically write a helpline out when itgets approved, by an editor or myself, they move their trial cardover, or they start writing that article, Andy then it moves overto the editor, then it moves over to a graphic designer to do anyfeatured images. And then, and then the sort of final spot check bymyself Andy, then it gets published Andy, tire, you know, processin place to make sure everyone is following the the same process.And then the final step, when we get published on every singlearticle, we make sure that it has an internal link, at least oneinternally pointing to it. So multiple internal links would begreat, but at least one. And then also every article that theywrite will make sure, hey, within that article, if you're leakingout to 1 or 2 other within our website.

Spencer Haws: So that there's a process in place so that I'd behere down the road. We don't come back and look at our content andgo, oh, we have a 100 blog posts Andy there's no internal linkspointing to any of them. Now what are we gonna do? Well, if you setup the process from day 1, you don't have that big problem and thatbig job that you need to handle. Later down the road.

Spencer Haws: Okay. Step 5 is to publish tons of content, Sowhen I decided I wanted to go big, I thought, you know what? Let'snot hold back. Let's really go big. Right?

Spencer Haws: And so I actually did make a YouTube video onthis, this really is my thumbnail, for that YouTube video if youwanna watch it, but you know, I tried publishing a 1000 blog postsin 12 months, and here's what happened. Right? And that sort ofgave you the whole process that I set up. For that, but it was mygoal in 2022 to publish a 1000 blog posts. I thought, you knowwhat?

Spencer Haws: Let's just go big. Andy if I'm getting trafficfrom Google already, what happens if I just scale this thing? Whynot? Let's see what happens. And so just to give you an idea of howmany articles a year I've been publishing, this goes back a fewyears.

Spencer Haws: Right? I was publishing anywhere between 50 Andy200 ish articles a year in 2021. It looks like it went really bigand had, you know, 225, articles that year, so you can kindaunderstand Andy, how much content I had to publish you on the site?Well, in 2022, I didn't quite hit my 1000 blog post in a year, butyou can see I significantly scaled, like, 4 x, what I had done, theprevious year. I think I ended up at late I don't remember what itwas.

Spencer Haws: It was 878 articles or something like that. Ifallen just short of my goal. But I'm happy to report that in 2023,I did more than a 1000 articles. We actually published 1325articles in 2023. And so I was able to scale it even bigger.

Spencer Haws: And so huge jump in the number of armored pullsthat I published. And as I shared previously, the the results intraffic fall almost in lock status. I 4 or 5 x pipe article output,I 4 of Webex, my traffic, my blog. Right? And so I was able to dothat.

Spencer Haws: Again, had to hire, Oh, over the coming years,definitely a couple dozen writers, couple editors, an outsidemanager, an entire team that has followed this entire process. Ididn't write more than maybe 5 of those blog posts myself. Right?These were all written by other people that I'm managing all this.This is not me writing, the articles just to be clear that inprevious years up to 2021, I did write every single article on myblock for over 10 years.

Spencer Haws: Okay. So, maybe one of the big questions that youmight have is well, what type of content should I publish on myblog? Now I'm gonna give you just two strategies here that, thatcan produce significant results. The way the the license that youneed to get into is that Google is basically already telling youwhat type of content you should be publishing. Right?

Spencer Haws: So this is a screenshot of, Google search consoleright? This is just an example. So you can go to your Google searchconsole. You can see which pages are getting traffic, on your site,and then you can dial that in and see which keywords are actuallybringing traffic to that page. And so I've just highlighted one ofthese keywords, Andy it's not become an Amazon product tester.

Spencer Haws: I believe it's what it's called. Andy so the thepage that the school search console is for is actually, the titleof the article is not how it can come in Amazon product tester. Ijust happen to be ranking for that keyword. That's just one of thekeywords each article in Google, if you didn't know, we'll opt torank for a 1000 or more different keywords variations. Right?

Spencer Haws: And so this is a variation that it was rankingfor, and it wasn't perfectly aligned with the topic of the actualart. And so Google is sort of telling me, hey, you kind of havesome authority for this out of becoming an Amazon product. Sister.And we're sending traffic to this other article, but if you wrotean article called how to become an Amazon product tester, I betyou'd rank number 1. And so that's what I did is wrote an articletitled how to become an Amazon public tester.

Spencer Haws: I ranked number 1, and I now get traffic for that.How did I find that keyword? Well, the Google told me, right? Souse your Google search console. You have thousands of keywords inthere that you're already ranking for, that I bet a lot of them arenot specific to the article that you've already written.

Spencer Haws: I hope that makes sense, because it is a verypowerful strategy that I use a lot, the other, way that you couldlook at this is sort of finding keyword veins. Right? And again,it's essentially Google telling you paid you should write morecontent about this subject. So this is just a screenshot of, GoogleAnalytics, and I just highlighted some keywords all related tobasically chatgbt Andy AI, content production. I have tested out afew of these types of content, like Hey.

Spencer Haws: I've been writing articles with chatty PT,etcetera. And I started breaking and getting traffic for that. Andso my could have stopped there said, I wrote 2 or 3 articles about,you know, producing content with Chat GBT, but, no, I scaled themand said, hey, there's, like, dozens dozens of variations andrelated keywords, right, all related to Chat GT or using AI. Thatbecame a full new sort of vein of keywords. Goo again, Google wastelling me, hey, you kinda rank for this subject you should writedozens more keywords about this subject.

Spencer Haws: So, as simple as that sounds, most people don't dothat. They write 1 or 2 keywords and then they move on. If you aregetting a little bit of traction in Google, double down on that. Ifit's working, doubled down on it. Almost guaranteed to get nontraffic from Google because they're signaling to you, Hey, we likewhat you're doing there to more of it.

Spencer Haws: Okay? So that's just 2 keyword strategies, that Iused a lot of. Okay. Step number 6 here is, to update contentregularly. When you have thousands of articles on your website,This becomes even more and more important.

Spencer Haws: Content decay is a thing. Information within yourblog posts get outdated. They need to be updated to make surethey're current Andy Google loves freshness. So, Google loves tosee things that have been recently published, Andy one way to dothat is even if you wrote the article 2 or 3 years ago, is to makea few updates at a new paragraph, make sure everything's current,Andy when you republish that or hit update, Google sees that, itgets a little bit of boost in within rankings. Right?

Spencer Haws: And so this is just Again, my spreadsheet, just tosay that I'm very specific about the process that we use, we talkwhere it's ranking in Google before we do any updates, whatkeywords it's ranking for. We go through. We make updates. We usetools like market views or surfer SEO. These are tools that arespecifically designed to help you update your content.

Spencer Haws: They tell you keyword opportunities that maybeyou're missing, within your your article, sub keywords, secondarykeywords that you can add to your content. So we go through, we dothat, and then we hit we hit update Andy publish that content inyour document. That entire process here. And so, those are a coupleof tools that you can check out if you want, artwork use, serverSEO. There are others.

Spencer Haws: And then Of course, after we publish every singlearticle we drill through, we do an internal link sort of audit. Welook at that. Say, hey, does this be new internally since wepublished it a couple of years ago? Should we actually remove someinternal links that are relevant? I use linguist for, of course, todo that.

Spencer Haws: It makes it really fast, really easy to add. Thosenew internal links to old content that you published previously.Okay. Step 7 is to optimize your site to make more money. That'sthe bottom line.

Spencer Haws: Wanna make more money from the website. And so Iwent through, I added a lot called the action boxes whether it's inthe sidebar or little slide ins, if it's mobile, we want to showthat, hey. If you're reading an article about the script, here's aa link or an offer, or here's a way that you can go find rapidlyeasy. Now if you have your own e commerce store, of course, figureout ways to have those those buy buttons make it really easy forpeople to go and start that checkout process so they can buy theproduct. This is a big deal.

Spencer Haws: It's really increased the revenue of my business,by adding a lot of these specific buttons. Call the actions, makinga lot easier for people to buy. Now the business model fornamespursuits.com it isn't all just affiliate links. Right? I wantpeople to get on my, email newsletter.

Spencer Haws: And so at it, different landing pages, differentways that people could sign up for the email newsletter becauseI've gone from, you know, a 100 to 200000 pages a month to much,much more, And so for something a lot more people are now joiningmy email list because I'm making a lot easier Andy wants to put iton my email list, they can either buy my products or I refer themto to other places. I could show that audience once they're among,the email list. And so, one way that I make money, you know, frommy website is they get on my email list. I hope they get all whenthey buy link whisper. My software tool, that I have, and, thatsite my business has done very well, but it all sort of startedwith all of this additional organic search from Google and gettinga lot more eye draws to every single month, it makes it a lot moreeasy for me to sell Haimler products.

Spencer Haws: Okay. And then here's just a screenshot becauseWay traffic had increased so much in the beginning of 2020 3. I hadnever had display ads on my website ever, but I was kinda like,well, I'm just kinda getting a lot of chat. Maybe I should just putsome ads on my website. And this screenshot for mediavine, showsthat I can't even quite read the numbers myself, but it's making,you know, 25 to 30000 a month.

Spencer Haws: Now just in display ad revenue. And so all of thistraffic, is essentially all paid for Andy then some just withdisplay ad revenue. Right? And so that's paying for my entirecontent budget. My entire team to run all of this thing.

Spencer Haws: And then everything else I make on top of thatwith my email list, with Link Whisper, Joe, any other products thatI sell, That's all pure grainy. It's all pure profit, essentially.Right? So just understanding the power of what additional trafficcan do, whether it's coming from Google or other places, it couldbe really, really big about forwarding business. And then, oh,yes.

Spencer Haws: I do have a Shopify app, for Link Whisper. Ifanybody is interested in that, that's, you know, that's justanother router to stream on top of everything else that I shoulddo. But that is pretty much it. Thank you all so much for lettingme go through my process, for scouting my content. I have a timefor questions.