What Is The UK's Favourite Chocolate Bar? (2024)

When it comes to indulgent treats, the UK boasts a rich tapestry of chocolate bars that have delighted taste buds for generations. From the creamy decadence of Cadbury Dairy Milk to the timeless crunch of Kit Kat, each chocolate bar brings its own unique charm and flavour.

Whether you’re a fan of nutty nougat or velvety caramel, there’s something for everyone in the British chocolate landscape. Join us as we explore the top 10 chocolate bars that have become icons in the world of confectionery, each one a testament to the nation’s love affair with chocolate.

1. Cadbury Dairy Milk

Cadbury Dairy Milk, a name synonymous with chocolate excellence, has been a beloved staple in the UK since its launch in 1905. Born from the visionary minds of the Cadbury brothers, Richard and George, Dairy Milk quickly rose to fame due to its rich, creamy taste, derived from a higher proportion of milk than any other chocolate at the time. This commitment to quality and innovation established Dairy Milk as a leading brand in the confectionery world. Over the decades, its distinct purple wrapper and iconic script logo have become recognisable symbols of indulgence and tradition, enjoyed by chocolate lovers of all ages.

A Symphony of Flavours

While the original Cadbury Dairy Milk bar remains a classic, the brand has expanded its range to include an array of delectable flavours. From the nutty allure of Dairy Milk Whole Nut to the sweet, chewy joy of Dairy Milk Caramel, there’s a variant to satisfy every palate. Other popular choices include Dairy Milk Fruit & Nut, which blends raisins and almonds into the creamy chocolate, and Dairy Milk Oreo, a delightful fusion of smooth milk chocolate and crunchy Oreo cookie pieces. Limited edition flavours, such as Dairy Milk Marvellous Creations with popping candy and jelly beans, further showcase Cadbury’s dedication to inventive and exciting taste experiences.

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2. Mars Bars

The Mars Bar, an iconic treat beloved by many, has a rich history that dates back to its creation in 1932 by Forrest Mars, Sr. in Slough, England. Originally designed as a British version of the American Milky Way bar, the Mars Bar quickly distinguished itself with its unique combination of nougat, caramel, and milk chocolate. This deliciously satisfying blend made the Mars Bar an instant hit and a staple in the UK confectionery market. Over the decades, its popularity has only grown, cementing its status as a timeless favourite among chocolate enthusiasts.

A Range of Delightful Variants

While the original Mars Bar remains a classic, the brand has diversified its offerings to include a variety of tantalising flavours. The Mars Bar with Almonds offers a nutty twist to the traditional recipe, adding an extra layer of crunch and flavour. The Mars Bar Dark, featuring rich dark chocolate, caters to those who prefer a more intense chocolate experience. Additionally, Mars has introduced limited edition flavours and seasonal variations to keep fans excited. These include the Mars Bar Vanilla, Mars Bar Triple Chocolate, and even a Mars Protein Bar for those looking to indulge while staying fit.

3. Snickers

The Snickers bar, known for its rich combination of nougat, caramel, peanuts, and milk chocolate, has been a beloved treat since its introduction in 1930. Created by the Mars family, Snickers was named after the family’s favourite horse, and it quickly gained popularity for its satisfying and hearty ingredients. This unique blend of textures and flavours made Snickers an instant success, and it has remained one of the best-selling candy bars in the world. Its reputation for delivering a quick and delicious energy boost has cemented its place in the hearts of chocolate lovers everywhere.

A World of Flavours

While the original Snickers bar remains a classic favourite, the brand has expanded its line to include a variety of flavours and innovations to cater to diverse tastes. Snickers Almond offers a delightful twist with crunchy almonds replacing the traditional peanuts, while Snickers Peanut Butter provides an extra layer of creamy peanut butter for an indulgent experience. Other popular variants include Snickers Dark, which features rich dark chocolate for a more intense flavour, and Snickers Crisp, which adds crispy rice for an extra crunch. Limited edition flavours like Snickers White Chocolate and Snickers Hazelnut further showcase the brand’s creativity and commitment to satisfying chocolate enthusiasts with new and exciting taste experiences.

A Global Phenomenon

Snickers’ enduring popularity is not confined to any single region; it is truly a global phenomenon. Sold in over 70 countries, Snickers bars have become a universal symbol of indulgence and satisfaction. The brand’s clever marketing campaigns, often highlighting its ability to curb hunger and boost energy, have resonated with consumers worldwide. Whether enjoyed as a midday snack, a post-workout treat, or a sweet indulgence at any time of day, Snickers continues to be a go-to choice for millions of people seeking a delicious and reliable source of energy.

4. Twix

Twix, known for its unique combination of crunchy biscuit, smooth caramel, and creamy milk chocolate, has been a favourite among chocolate enthusiasts since its introduction in 1967. Created by Mars, Inc., Twix originally debuted in the UK before making its way to the United States and other markets worldwide. What sets Twix apart is its distinctive format of two bars in one package, offering double the indulgence in each bite. The harmonious blend of textures—from the crispness of the biscuit to the gooeyness of the caramel, all enveloped in rich chocolate—creates a delightful experience that has captivated fans for decades.

A Variety of Tempting Flavours

While the original Twix remains a beloved classic, the brand has expanded its range to include an array of enticing flavours that cater to different tastes. Twix Peanut Butter replaces the caramel with a layer of creamy peanut butter, offering a delectable twist for nut lovers. Twix White features a coating of smooth white chocolate, adding a sweet and creamy alternative to the traditional milk chocolate. Additionally, Twix has introduced seasonal and limited edition variations such as Twix Cookies & Cream, which combines the classic biscuit with a cookies and cream filling, and Twix Salted Caramel, which adds a hint of salt to enhance the caramel’s richness. These innovations ensure that Twix continues to surprise and delight its fans with new and exciting taste experiences.

5. Galaxy

Galaxy, known for its smooth and creamy texture, has been a beloved choice for chocolate lovers since its introduction in 1960. Crafted by Mars, Inc., Galaxy quickly distinguished itself with its velvety melt-in-the-mouth experience, setting a new standard for milk chocolate. The brand’s commitment to high-quality ingredients and meticulous production processes has cemented Galaxy as a symbol of indulgence and luxury in the UK and beyond. From its elegant packaging to its rich, creamy taste, every aspect of Galaxy chocolate exudes sophistication, making it a favourite for those seeking a moment of pure indulgence.

A Range of Exquisite Flavours

While the original Galaxy milk chocolate bar remains a timeless favourite, the brand has expanded its offerings to include a variety of sumptuous flavours that cater to diverse palates. Galaxy Caramel combines the silky smooth chocolate with a luscious caramel filling, creating a delightful contrast of textures. Galaxy Ripple, featuring delicate, flaky layers of chocolate, offers a uniquely airy experience. For those who enjoy a hint of crunch, Galaxy Cookie Crumble blends pieces of crunchy cookie with the classic creamy chocolate.

Additionally, Galaxy has introduced a range of products like Galaxy Salted Caramel, which balances sweetness with a touch of salt, and Galaxy Honeycomb Crisp, which adds a delightful honeycomb texture to the mix. These variations ensure that Galaxy continues to enchant and satisfy chocolate aficionados with its luxurious and diverse flavour profiles.

6. Aero

Aero, celebrated for its light, bubbly texture, has been a unique and beloved chocolate bar since its launch in 1935 by Rowntree’s. This innovative chocolate, now produced by Nestlé, stands out due to its distinctive aerated interior, which gives it a light and airy feel, making each bite a delightful experience.

The bubbles in Aero chocolate not only contribute to its unique texture but also enhance the flavour, allowing the chocolate to melt effortlessly in the mouth. This creative approach to chocolate-making has secured Aero’s place as a favourite treat for those seeking something a little different in their confectionery choices.

A Spectrum of Bubbly Flavours

While the classic Aero milk chocolate bar remains a staple, the brand has expanded its range to include a variety of enticing flavours to cater to different preferences. Aero Mint, one of the most popular variants, combines the creamy chocolate with a refreshing minty flavour, creating a perfect balance of cool and sweet. Aero Orange offers a zesty twist, infusing the chocolate with a burst of citrusy orange. For those who enjoy a richer taste, Aero Dark Chocolate provides an intense cocoa experience with the same beloved bubbly texture.

Additionally, Aero has introduced special editions such as Aero White, featuring smooth white chocolate, and Aero Caramel, which incorporates a layer of creamy caramel within the aerated chocolate. These diverse offerings ensure that Aero continues to surprise and delight chocolate lovers with its innovative and delightful range of bubbly treats.

7. Yorkie

The Yorkie bar, known for its chunky and robust texture, has been a staple in the UK chocolate scene since its introduction by Rowntree’s in 1976. Designed to be a no-nonsense, hearty chocolate bar, Yorkie quickly distinguished itself from other chocolates with its substantial, blocky pieces, making it a favourite among those who appreciate a more substantial treat.

Initially marketed with the slogan “It’s not for girls!”—a controversial and now discontinued tagline—the Yorkie bar has always been about delivering a straightforward, satisfying chocolate experience. Today, it remains a popular choice for those seeking a rich and filling chocolate fix.

A Variety of Bold Flavours

While the original Yorkie milk chocolate bar is renowned for its rich, creamy taste and solid chunks, the brand has expanded its range to include several enticing flavours. Yorkie Raisin & Biscuit combines the classic milk chocolate with chewy raisins and crunchy biscuit pieces, adding a delightful mix of textures and flavours. For those who crave a nutty twist, Yorkie with Nuts incorporates whole roasted nuts, providing an extra crunch and depth of flavour.

Limited edition variants such as Yorkie Honeycomb and Yorkie Orange offer unique and exciting twists on the classic bar, with honeycomb adding a sweet, crunchy element and orange delivering a zesty citrus kick. These diverse options ensure that Yorkie continues to cater to a wide range of chocolate lovers, all while maintaining its bold and hearty identity.

8. Kitkat

Kit Kat, renowned for its iconic “Have a break, have a Kit Kat” slogan, has been a beloved chocolate bar since its creation by Rowntree’s in 1935. Now produced by Nestlé, this classic treat features crisp wafer fingers covered in smooth milk chocolate, offering a perfect blend of crunch and creaminess in every bite. Kit Kat’s distinctive format—four fingers that can be snapped apart and enjoyed individually—makes it a convenient and satisfying choice for a quick break or a sweet indulgence. Its simple yet delightful combination of flavours and textures has made Kit Kat a perennial favourite across generations and geographies.

A World of Exciting Flavours

While the traditional milk chocolate Kit Kat remains a staple, the brand has expanded its repertoire to include a wide array of innovative and intriguing flavours, delighting fans with every new variation. Kit Kat Chunky offers a thicker, single-finger version for those who prefer a more substantial bite. Kit Kat Dark combines the classic wafer with rich dark chocolate, providing a more intense cocoa experience. For those who enjoy a hint of mint, Kit Kat Mint adds a refreshing twist.

Beyond these, Kit Kat has embraced a world of flavours, from the exotic Kit Kat Green Tea Matcha, which brings a taste of Japan with its subtle matcha flavour, to Kit Kat Ruby, featuring ruby chocolate’s naturally fruity notes. Limited edition releases, such as Kit Kat Orange and Kit Kat Honeycomb, ensure there’s always something new for chocolate enthusiasts to explore. This diverse range keeps Kit Kat at the forefront of confectionery innovation, offering something for every palate while maintaining the beloved break-time tradition.

9. Bounty

Bounty, known for its distinct combination of moist coconut filling and smooth milk chocolate coating, has been a popular choice in the UK and beyond since its introduction by Mars, Inc. The bar’s creation in 1951 aimed to capture the essence of a tropical paradise, blending the creamy sweetness of coconut with the richness of chocolate.

Bounty’s enduring appeal lies in its unique flavour profile and satisfying texture, offering a taste experience reminiscent of an indulgent island getaway. Whether enjoyed as a snack or dessert, Bounty continues to be cherished for its refreshing and exotic taste.

A Duo of Tempting Variants

While the original Bounty milk chocolate bar remains a favourite, the brand has expanded its offerings to include two delicious variants that cater to different preferences. Bounty Dark features a coating of rich dark chocolate, providing a deeper cocoa flavour that complements the sweet coconut filling. For those seeking a lighter option, Bounty Milk Chocolate Duo combines both milk and dark chocolate coatings in one bar, offering a delightful contrast of flavours.

These variants ensure that Bounty caters to a diverse range of chocolate lovers, each seeking a taste of tropical paradise in every bite. Whether you prefer the classic milk chocolate or the richer dark chocolate option, Bounty delivers a satisfying and indulgent treat that transports you to sun-kissed shores with its tropical coconut flavour.

10. Flake

Flake, renowned for its delicate, crumbly texture and rich milk chocolate, has been a luxurious treat since its introduction by Cadbury in 1920. Designed to offer a uniquely indulgent experience, each Flake bar is crafted from thinly folded layers of chocolate that melt effortlessly in the mouth, creating a sensation of sheer decadence.

Flake’s distinctive shape and texture, resembling delicate, flaky folds, make it a favourite for those seeking a luxurious chocolate experience. Whether enjoyed on its own or used as a decadent topping for desserts, Flake remains a timeless symbol of indulgence and sophistication.

A Versatile Classic

While the original Flake milk chocolate bar is beloved for its creamy, melt-in-your-mouth texture, the brand has expanded its range to include several variations and applications. Flake Dipped adds an extra layer of smooth chocolate coating to the traditional Flake, enhancing its richness and adding a satisfying crunch.

Flake Dark offers a bolder cocoa flavour, appealing to those who prefer a more intense chocolate experience. Additionally, Flake is often crumbled over ice cream, desserts, and cakes to add a luxurious touch and enhance their flavour profile. Its versatility and rich chocolate taste ensure that Flake continues to captivate chocolate enthusiasts, offering a delicate indulgence in every bite.

Which If Your Favourite?

So which one do you prefer? You can pick your winner by buying a load of them from our website 😉